Paid media, honestly measured.
Field notes on Google Ads, Meta Ads, and the conversion architecture behind them. Diagnostic and source-backed, written by the operator inside the accounts, not a content team.
// Lead quality & diagnosis6 min read
Why Does My Service Business Get Bad Leads From Google Ads?
Usually not the channel. Bad leads trace to broad match, missing negative keywords, cheap form settings, and a page built to describe you instead of convert.
Jul 9, 2026Read
// Cost & benchmarks5 min read
How Much Should a Service Business Spend on Google Ads?
Not a fixed number but a floor: enough to clear ~30 conversions a month so bidding can learn. For most service businesses, that's near $2,000 to $3,000.
Jul 7, 2026Read
// NEXT_STEP
Run your paid budget with intent.
A 30-minute strategy call. I'll look at what's running, name the leaks, and tell you whether this is a fit. No deck. No pressure.